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Ace Gallery New York

Sylvie Fleury
- Additional Information -

SYLVIE FLEURY ASSIMILATES A DUAL STRATEGY IN TAILORING THE SPACE OF AN ART GALLERY:  IN THE FIRST CASE, 'THE WOMAN OF THE WORLD' AND 'FASHION VICTIM' TELL US THAT ART IS A PLACE OF CONSUMPTION LIKE ANY OTHER AND PLAY UPON A PASSIVE APPROACH VIS-A-VIS OUR RETINAL DESIRES;  IN THE OTHER, THE USER APPROPRIATES CULTURAL PRODUCTS AND RE-COMBINES THEM AT WILL, JUST AS ONE SELECTS A SHADE OF LIPSTICK AND CHOOSES A COMPLIMENTARY EYE-SHADOW.  CUSTOMIZATION, IT SEEMS, IS NOT MERELY FOR CARS.  A FASCINATION WITH THE TRAPPINGS OF GLAMOUR, FASHION AND BEAUTY IS NOT ONLY MANIFEST IN FLEURY'S WORK AS CULTURAL CRITICISM, BUT MORE SIGNIFICANTLY, AN ARTICULATION OF HER FASCINATION WITH THE POSSIBILITIES OF ARTISTIC AND PHYSICAL REINVENTION.

OVER THE PAST DECADE, FLEURY HAS CUSTOMIZED ART SPACES WITH READY-MADE DESIGNER CLOTHING LABELS, PERFUME AND COSMETIC BRANDS, WALL PAINTINGS APPROPRIATING THE SOUND-BITES OF ADVERTISING SLOGANS, SHOPPING BAGS, ROCKET SHIPS, AND TASTEFULLY SELECTED STILETTO SHOES (PERTLY PERCHED IN THEIR BOXES).  SINCE THE EARLY 1990S, HER REPERTOIRE HAS INCLUDED CUSTOMIZED CARS, SEEN IN NEW YORK AT POSTMASTERS GALLERY; THE EARLIER INTACT BUICK SKYLARK OR PLYMOUTH BARRACUDA  ACCESSORIZED WITH MAGAZINES,  BLARING SOUND-SYSTEMS, AND MORE SHOPPING BAGS, AND FROM 1997, CRUSHED IN LIPSTICK SHADES.  THE ULTIMATE ROADTEST BEING -- "IS YOUR MAKE-UP CRASH PROOF?"  AFTER SEEING A CRUSHED CAR SCULPTURE BY CÉSAR, FLEURY'S INITIAL CONCEPT HAD BEEN TO PULL THE CAR OUT AGAIN, RETRACTING THE ORIGINAL ACT OF WRECKAGE.

FLEURY MOCKS THE MACHO HEROISM OF CERTAIN PRACTICES BASED ON THE PLEASURE OF DESTRUCTION, FROM CÉSAR TO JOHN CHAMBERLAIN, DE-DRAMATIZING THE STRATEGIES OF BERTRAND LAVIER AND CHARLES RAY. SENSUOUS AND PLAYFUL HUMOR UNDERLIES FLEURY'S CROSS-CULTURAL REFERENCING.

BY HIJACKING GLAMOROUS MEDIA IMAGERY FROM THE DOMAIN OF FASHION, SHE EXPLORES THE  DESIRES WHICH PROPEL THE DIZZYINGLY FAST -PACED CONSUMPTION OF FASHION, BEAUTY AND IMAGE;  A WORLD WHICH OPERATES LIKE CLOCK-WORK, INSATIABLE IN ITS QUEST FOR NEWNESS AND AESTHETIC PLEASURE.    JOSHUA DECTER NOTES THAT BY MINING THE DIFFERENT ASPECTS OF THE GENERALIZED FIELD OF FASHION/ GLAMOUR CULTURE, FLEURY UNDERSTANDS THAT SHE IS USING A POPULAR LANGUAGE OF COMMUNICATION;  "[THE] FLUIDITY OF EXCHANGE BETWEEN THE SYMBOLIC ECONOMIES OF ART AND POPULAR CULTURE MOVE TOWARDS A CONSUMMATE BLURRING...BUT NOT A SMUDGING OF THE MASCARA".

SYLVIE FLEURY LIVES AND WORKS IN GENEVA, SWITZERLAND.

REFERENCES:
JOSHUA DECTER, "BEYOND THE COSMETICS OF ELASTIC CULTURE", SYLVIE FLEURY -- FIRST SPACESHIP ON VENUS AND OTHER VEHICLES, P.70-74, CATALOGUE PUBLISHED UPON THE OCCASION OF 24TH INTERNATIONAL BIENNALE OF SÃO PAULO, 1998.)

For further information or visual materials please contact Ace Gallery New York.




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